The biggest stories of the day of interest to trade visitors, including major product launches, announcements, debates and keynotes, visits by state officials, etc.
MARKET AND TECHNOLOGY TRENDS:
Important new industry trends and interviews with leading analysts.
Given the calibre of many of those presenting conferences & keynotes, where possible we not only give a précis of their conference, but also field some exclusive comments that are more specifically destined to our readers.
IFA+ SUMMIT & CONFERENCE SPOTLIGHT:
As trade visitors hop from one stand to another, they no doubt regret not being able to attend some of the top major conferences. We cover all major conferences of interest for international trade visitors.
We highlight the most innovative new products at the show and present each one’s three Unique Selling Points. This pre-analysis allows buyers to gain a simple and synthetic overview very rapidly.
Each day, trade visitors at IFA are offered a highly synthetic “buyers’ guide” in a number of major product segments. In this way, IFA International is even more useful as a purchasing tool providing buyers with the ultimate guide on “what sells in 2017/18”.
Exclusive interviews and news from the leading Trade organisations at IFA.
THE DEAL MAKERS:
Key buyers at IFA give their personal views and opinions about why they’re here, what they’ve seen that interests them the most, and what product trends they find to be the most important.
Top journalists at IFA explain why they’re here and what their personal “IFA highlights” are.
STAND OF THE DAY:
Highlight your stand through a 1 page photo report!
Exclusive spotlight on your design philosophy.
WHERE TO GO IN BERLIN:
A definitive guide on where to go out in Berlin to make visitors feel much more “at home” in this exciting city.